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Case Study — Mobile Product

TechXpo: the conference, rethought.

TechXpo: the conference, rethought.

TechXpo: the conference, rethought.

A companion app for the modern tech expo — built around attention, designed for momentum. Beautifully simple on the surface, and surprisingly powerful underneath: 120+ screens shipped across light and dark in eight weeks.

A companion app for the modern tech expo — built around attention, designed for momentum. Beautifully simple on the surface, and surprisingly powerful underneath: 120+ screens shipped across light and dark in eight weeks.

S

Saif Khan

Product Designer

·

2026

·

Mobile App

Role

Product Designer

Scope

Research · UI · Prototyping

Platform

iOS App

Year

2026

120+

120+

Screens shipped across light and dark

8 weeks

8 weeks

End-to-end, from research to prototype

92%

92%

Task success in moderated testing

4.9

4.9

Average beta rating

Fig. 1 — Outcomes at the end of the eight-week build.

Premise. Every interaction was rebuilt from the ground up — calmer surfaces, sharper hierarchy, and a single source of truth for every flow.

Scope. Twenty-four interviews, six journeys, and three design rounds — resolved into four core surfaces and a tokenized system that ships light and dark in lockstep.

Fig. 2 — The redesigned app across three core surfaces.

01 — Discovery

Find your moment.

Find your moment.

Curated talks, demos and meetups, ranked by what you actually care about — so the schedule starts from intent rather than from a list of everything happening at once.

02 — Agenda

Your day, in one place.

Your day, in one place.

Build a schedule that respects walking time, breaks, and conflicts — automatically. The agenda resolves collisions as they appear instead of leaving them for the attendee to notice.

03 — Network

Connect, instantly.

Connect, instantly.

One tap turns a conversation into a contact, a calendar invite, or a follow-up note, so the momentum of a hallway introduction survives the rest of the day.

04 — Wayfinding

Never lost again.

Never lost again.

Indoor positioning that quietly gets you from keynote to coffee in seconds, surfacing direction only when the route actually changes.

Fig. 3 — Discovery, agenda, network, and wayfinding as shipped.

05 — Design System

One language, two perfect tones.

One language, two perfect tones.

Tokenized from day one — light and dark were designed in lockstep, not as an afterthought. Every surface, border, and type ramp resolves from the same token set, which is why 120+ screens hold together across both themes.

Light

24 of 120+ screens

Dark

16 of 120+ screens

Fig. 4 — Screen walls, light and dark. Scroll each row to browse the set.

06 — Process

Made the right way.

Made the right way.

Four phases, each closing before the next began — so every screen that shipped could be traced back to something an attendee actually said.

01

Research

24 interviews. 6 journeys. One clear north star.

02

Define

Principles, priorities, and the things we wouldn’t ship.

03

Design

Three rounds. From paper to pixel-perfect prototypes.

04

Validate

Tested with 18 users. 92% completed core flows.

07 — In Practice

Beautifully simple is the outcome, not the starting point — every removed control is a decision the attendee no longer has to make.

Beautifully simple is the outcome, not the starting point — every removed control is a decision the attendee no longer has to make.